This extensive volume covers visual artist Tero Puha s production from 1995 to 2010. The works presented in the book include Puha s Pop Art pieces, his monochromatic studies of the body as well as video projects and installations. There are also numerous previously unpublished pictures. Essays in the book are leading Finnish art experts: Leevi Haapala, Livia Hekanaho, Anna-Kaisa Rastenberger, Leena-Maija Rossi and Annamari Vänskä. The book also includes an interview with the artist himself. The book covers many controversial projects that over the years have both shocked and amused the Finnish public: The Shop of Basic Needs installation (1997) in Helsinki sold canned emotions and mental states. Man Gang Showroom (2001) offered consumers different male types with accessories, and Swap and Go Organ Fair (2003) marketed cloned body parts of movie stars for customers dissatisfied with their own body. The Love and Lust Museum project (1995 2010) was a tongue-in-cheek account of two fictitious B movie stars Linda Lust and Cheryl Love. The book also contains material from Puha s latest short film projects.